Search

Author: Barron's

Note: AI results don't drive inbound site traffic

Last month, search referrals to top U.S. travel and tourism sites tumbled 20% year over year, according to the latest data from Similarweb. E-commerce companies saw their referrals fall 9%. For news and media sites, search traffic dropped 17%. The finance, lifestyle, and food-and-drink categories all saw similar types of declines on the month. Maybe make traditional search useful again? People are flocking to a tool that works. Shoving 10 ads in my face to find an irrelevant linke due to SEO hijacking does not cause me to shed one tear.