My Review 4/5

Great overview of what it means to have a “brand” and how consumers interact with that brand.

A brand invokes a promise in consumers head and it builds equity when the experience exceeds the expectations of the consumer.

The best brands build an authentic character and lives out it’s promise with its constituents. Chasing buzz-words or personality traits is a surefire way to misunderstand what it is to “brand” a product.

Date Read

2019/03/05

Date Added

2019/02/19

Goodreads book information

Brand real how smart companies live their brand promise and inspire fierce customer loyalty by Laurence Vincent

https://www.goodreads.com/book/show/44066463

Bookshelves:

Author’s Note

Initial md Generated using https://github.com/jsr6720/goodreads-csv-to-md

Laurence Vincent, Brand real how smart companies live their brand promise and inspire fierce customer loyalty, Recorded Books 2012 (Audio CD)1

Significant revisions

tags: 2019, book, review, Vincent

  • Apr 22nd, 2024 Converted to jekyll markdown format and copied to personal site
  • Mar 5th, 2019 Originally published on goodreads

EOF/Footnotes

  1. ISBN: =”1470333899” ↩